Accurate conversion tracking and attribution across your MarTech setup.
Tracking broken? Let's fix it.
15 minutes
Without reliable tracking, every marketing decision is based on incomplete or inaccurate data.
When conversions go missing or get counted twice, ad platforms optimize toward the wrong results. When they're credited to the wrong source, reports point teams in the wrong direction. Tilia Digital pinpoints where the data breaks down, prioritizes the required fixes and implements them.
Data can go wrong at every step between a visit and a report. Below is one common setup, and yours may use different tools or skip some steps. The numbers mark where tracking breaks most often.
Example: one common setup. Every account is different.
UTMs and click IDs get lost along the way, so analytics, ad platforms and the CRM can't tell where conversions came from.
Tags fire before consent is given, or stay blocked when they shouldn't.
Tags break after site changes, fire twice, or send the wrong values.
Events get dropped or misrouted, so platforms receive incomplete data.
Browser and server events aren't deduplicated, so conversions are counted twice.
Closed deals never make it back to the ad platforms.
A Tracking Audit checks each of these points that applies to your setup. See packages
Scoped to each account, for agencies and in-house teams.
Starting at $550
A thorough review of your current tracking, with a clear, prioritized list of what to fix.
Audit fee is credited toward either of the other two packages if started within 30 days.
Starting at $1,250
Everything in the audit, plus Tilia implements the fixes and verifies the full flow works end to end.
Starting at $2,375 a month
Everything in Audit + Fix, then Tilia keeps your tracking healthy month after month.
Covers one website, GA4 and up to two ad platforms. Larger projects are quoted separately.
For new builds and setups that need more than a standard package.
All prices are starting points. Final pricing depends on the number of platforms, site complexity, and scope, and every project starts with a clear written quote.
Review the current setup, the goals and where the data breaks.
A prioritized plan: what to track, where it flows and what gets fixed first.
Built in GTM and the ad platforms, server-side where needed, documented along the way.
Every tag and event tested before launch, then checked against live data once it's running.
With Audit + Fix + Support: monitoring, new requests and fixes as sites and campaigns change.
A senior measurement specialist your team can bring in on any client, without a full-time hire.
Both. Agencies bring Tilia Digital in on client accounts, and in-house marketing teams work with Tilia Digital directly. Every project is scoped and quoted the same way.
Yes. Scoping calls, technical walkthroughs and launch reviews, whenever it helps to have a measurement specialist in the conversation.
Yes. Work usually starts from the existing GTM container, cleaning it up rather than rebuilding from scratch. Shopify, HubSpot and Salesforce are all supported, and browser-only setups can be migrated to server-side tracking.
Yes. The setup is built around the consent platform you already use (such as OneTrust, Cookiebot, CookieYes or a custom setup), your business needs, where your visitors are and the privacy laws that apply to you, such as GDPR or CCPA/CPRA. Consent defaults load before any tag fires, and Tilia Digital works toward tracking that stays privacy-aligned. Legal decisions stay with your legal or privacy team.
The build itself is usually quick once access and the right information are in place. Most of a timeline goes into getting access, developer changes and testing. Every scope comes with its own timeline.
Yes. Audit + Fix + Support starts at $2,375 a month for one site with GA4 and up to two ad platforms. It includes the audit, all fixes, new tracking implementations, monitoring, a monthly QA check and launch support. Final pricing is scoped to the complexity of your setup.
Whether you need a simple GA4 setup, an attribution redesign, server-side tracking or privacy-aligned measurement, get expert implementation without hiring a full-time measurement lead.
Share a little about your setup, and you'll hear back within one business day to find a time.